Can Brands Trend On Twitter?

Well, yes, as a matter of fact they can. There are certain things we need to keep in mind while planning our social media strategy for Twitter. And it all starts with how well you have managed your company’s profile and how often you interact with your followers. As we all know, this platform caters to a niche with an element of personalization so it’s better to hire a person who would spend all day interacting with the people on Twitter.


 Once you have established a decent fan base for your brand, here is what you can do:

1 – Find the most influential Twitter users who are not any real life celebrities but have managed to become famous on Twitter with their micro-blogging skills.

2 – Get in touch with those influential users on Twitter and try to get them to follow you without actually asking them to flow you back. You can do that by regularly replying to their tweets and posting interesting stuff on your own Twitter.

3 – When you are working on a campaign, get these important users involved and tell them you’ll need their help to lift the Hashtag. Also discuss with them before finagling the hash tag.

4 – Ask some of your friends who are on twitter to support your hashtag and post random-funny tweets with that hashtag. It doesn’t matter if the tweets are not completely relevant. You just need to make people start talking about it. They should know something is going on.

5 – Go to the hashtag and reply to peoples tweets with that Hashtag. Tell them what it means and what the campaign all about. Keep a semi-formal tone with a little touch of wit, if you can.

Next time when you plan to setup a Twitter profile for a brand or an organization, keep these easy steps in mind. I hope these 5 easy steps help you get people talking about your brand.